Robe MMX Logic in Russia
Fast growing, forward thinking Moscow, Russia, based lighting design and rental company Light Logic has invested in its first batch of Robe's new MMX Spot moving light fixtures.
This makes them the first company in Russia to have the innovative next generation 1200 series fixtures from Robe.
MMX was launched this year and has already been a massive success for Robe, with over 1500 units sold and orders being received and processed daily by the factory in the Czech Republic. The units were supplied to Light Logic by Russian distributor Sofitlight, after being specified by Light Logic's primary designer Dmitry Velikanov and technical director Ivan Nassonov. They both like to ensure that Light Logic stays at the forefront of emerging technologies.
The deal was co-ordinated for Robe by Russia/CIS regional sales manager Boris Krylov and for Sofitlight by general director, Arkady Shakhidjanov.
Light Logic was also the first Russian rental company to invest in Robe's fastest ever selling product, the ROBIN 600 LEDWash earlier in 2011, of which they now have about 75. The company works in all sectors of the industry - supplying creative concepts, equipment and crew to corporate presentations, live concerts and events and theatre and television productions. Their consistently busy ongoing work schedule necessitated purchasing the MMX Spots.
Light Logic bought its first Robe fixtures some four years ago, and they are really impressed with the reliability and excellent engineering of the products. As one of the fast-movers on the Russian production scene, they are now in the process of upgrading all their older Robe stock to the latest ROBIN technologies - which are smaller, lighter, brighter and more energy efficient.
The company has specifically expanded in the last 2 years through its reputation for offering excellent creative designs and high quality equipment.
Features really impressing them on the MMX include the size - it is compact, lightweight and has a small base. They also like the extreme brightness - the lightsource used is the Philips high pressure MSR Platinum 35 lamp, which combined with a sophisticated optical system makes the MMX Spot a true equivalent of any current 1200W Spotlight moving head.
In some features, the MMX is actually as bright as a 1500W spotlight and simultaneously energy saving – consuming about 30% less power than current and previous 1200W products.
The Light Logic team also appreciate the MMX's remote hotspot control, which is extremely helpful for television applications. Apart from that, they also use it as an effect in its own right, in addition to the numerous others offered by the fixture.
A main MMX feature is the unique Dual Graphic Wheel (Patent pending) that can be utilised to create the most stunning and intricate animation effects, and this also ticked all the right boxes for Light Logic as it allows the creation of very fine and detailed effects.
The MMX also has two rotating gobo wheels, each with seven SLOT&LOCK gobos and open, an extremely fast motorised iris and full CMY colour mixing, with variable CTO plus a colour wheel offering seven dichroic filters plus open.
Light Logic's MMXs have already been in action on a wide variety of Dmitry Veliksanov's shows including the high profile TV production Tsentral Television on NTV and various concerts at the Estarade Theatre in Moscow.
Their ROBIN 600 LEDWashes have also been keeping extremely busy, and have been used - amongst other events - for lighting two booths at the MAKS (Moscow Aviation & Cosmos Show); assorted corporate shows, the "Night at The Museum" TV games show for The Culture Channel and "Bunker News", a popular political and current affairs satire on RenTV.
The plan is to continue replacing all the 1200 Series fixtures over time, so more purchases are expected soon.
Boris Krylov comments "We are really happy to have Light Logic amongst our rental partners in Moscow. They are bringing the most innovative products to the market and allowing Robe to be introduced across Russia as well as tested thoroughly in the most demanding environment of television".
Having such partners in Moscow and St. Petersburg allows Robe's customers cross rent the products from each other, making the brand even more attractive.
The overall effect has seen a massive expansion of LEDWash 600s in the marketplace, and Krylov expects similar results with the ROBIN MMX Spot.